HERstory: Meryoli Arias
Meet Meryoli Arias, a marketing maven who’s crafted compelling social media strategies across a range of industries, from retail to tech startups. Her success mantra? Connection. Meryoli believes that understanding and addressing the unique needs of each customer are key to influential social media strategy. Whether scaling LinkedIn followers for Apollo from 23K to 40K […]
HERstory: Nicole Phillip
Welcome back to our HERstory series, where we share insightful narratives of influential women in marketing. Grab a cup of coffee and pull up a chair because we’ve been hanging out with Nicole Phillip, the Senior Social Media Manager at The Hustle. She’s got her roots in journalism, was part of the New York Times’ […]
Mastering Account Management: 5 Online Courses You Can’t Afford to Miss
In today’s rapidly-evolving business landscape, marketing account managers need to be continuously upskilling to stay ahead. Understanding the latest marketing trends, developing and executing cutting-edge campaigns, and nurturing solid client relationships are just the tip of the iceberg. To truly elevate your marketing account management career, one effective strategy is to invest in online courses. […]
The Account Managers Glossary: 17 Terms You Should Know
Ever sit in a meeting and feel like the people around you are speaking a foreign language? It’s happened to all of us at some point. To help, we’ve compiled the top keywords that every marketing account manager should keep at their fingertips. Let’s get cracking! Account Manager Glossary Each of these terms holds a […]
Exploring the Dynamic Landscape of Advertising Operations and Management
Advertising operations, often abbreviated as “ad ops”, is a critical component of digital marketing. It involves the management and execution of online ad campaigns, encompassing a range of processes from campaign setup to performance analysis. Beyond this, the larger aspect of advertising operations management also entails strategic planning, team management, and advanced analysis. What is […]
Marketing Account Management 101: A Comprehensive Guide
In the world of business, establishing and maintaining strong relationships with clients is paramount. This is the domain of marketing account management. A blend of customer service, project management, and sales, marketing account management is the backbone of a successful client-agency relationship. What is Marketing Account Management? Marketing account management, at its core, is about […]
5 Must Read Brand Management Books
As a brand manager, you know that branding is more than just creating a logo and tagline. It’s about creating a compelling story that resonates with your target audience. And the best way to learn how to do that is by reading brand management books from the experts. Here are five books that every brand […]
The Ultimate Brand Management Glossary: 60+ Terms Decoded
Are you a new marketer feeling overwhelmed by the flood of unfamiliar terms and acronyms in brand management? Welcome to the club! The world of marketing is filled with specialized language that can be confusing for anyone. We’re here to demystify brand management jargon and provide you with a handy brand management glossary to navigate […]
Elevate Your Career with These Top Brand Management Courses
In the ever-evolving world of business, brand management is an indispensable role. The task of molding and maintaining the brand’s identity, positioning, and reputation rests squarely on the shoulders of a brand manager. Brand managers ensure that the brand remains aligned with the company’s overarching strategy while meeting the target audience’s expectations. If the exciting […]
Navigating the Landscape of Marketing Briefs: An In-depth Guide & Free Custom Template
In the dynamic world of marketing, an effective marketing brief serves as the compass, guiding the campaign from its conceptualization to execution. Providing clarity, focus, and alignment, it plays a vital role in a campaign’s success. This detailed guide explores the nuances of a marketing brief, its critical importance, and how to develop one. We […]