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HERstory: Sophia Yee

sophia yee

Welcome back to HERstory, our ongoing series where we delve into the careers and experiences of women making their mark in the world of marketing. Today, we’re chatting with Sophia Yee, an Advertising Operations Associate at Wunderkind. Sophia began her journey as a student exploring various marketing internships, and her story is a testament to […]

HERstory: Kelsea Cozad

Kelsea

We’re excited to present a candid conversation with Kelsea Cozad, a social media powerhouse at EXPRESS, who’s scaled heights across a variety of industries. Kelsea’s story is one of resilience, creativity, and sheer determination, shaping her into the seasoned strategist she is today. In our chat, Kelsea delves into the core of organic social media […]

HERstory: Kate Marsden

Kate Marsden Canva

Welcome back to another edition of HERstory, where we give a platform to the inspiring women shaping the world of marketing. Today, we’re thrilled to bring you an interview with Kate Marsden, the woman at the helm of Global Brand Partnerships at the graphic design giant, Canva. With a career that’s as varied as it […]

HERstory: Neha Kirpalani

Neha Profile Photo

Introducing Neha Kirpalani, a dynamic and multi-talented Product Marketing Manager at QS, and an official LinkedIn Creator who isn’t afraid to wear many hats. Neha’s diverse professional journey has seen her traverse a vast landscape of marketing roles – from creative copywriting to product marketing, punctuated by an adventurous master’s degree journey in the United […]

HERstory: Amy Zhou

amy zhou interview photo

Amy Zhou is a versatile marketing professional whose career has ranged from grassroots door-to-door sales to managing key brands for multinational corporations. A go-getter since her university days, Amy’s dynamic journey is marked by early internships and entrepreneurial ventures like Gaucho Creative, which she co-founded during her time at the University of California, Santa Barbara […]

The ABCs of Brand Partnerships: A Glossary for Brand Partnership Managers

two professional women chatting at a table about brand partnerships

Have you ever wondered why great minds think alike? That’s because they understand the power of collaboration! In the world of marketing, nothing spells success quite like a strategic brand partnership. Why go it alone when you can join forces and double the impact, right? If you’re new to this arena, the lingo can sound […]

Demystifying Media Planning: A Comprehensive Guide and Free Template

Black woman working on media planning at her desk calculating numbers

Whether you’re an aspiring media planner looking to break into the industry, a business owner trying to understand how to best invest in advertising, or a seasoned pro interested in refining your process, you’ve landed at the right place. We’re diving deep into the world of media planning – but don’t worry, we’ll take it […]

Glossary of Terms Every Media Planner and Buyer Should Know

Brunette media planner reading glossary on her laptop

The media buying and planning landscape is filled with technical jargon and acronyms, creating a complex environment for newbies and veterans alike. We’re here to help with a glossary of common terms for media buyers and planners. These terms are fundamental to understanding and successfully navigating the industry. Media Buying Glossary Conversion: An action that […]

Understanding Media Planning

Young woman who works in media planning working at her desk while wearing head phones

Learning how to create your first media plan can be daunting. What should your budget split be? What devices should you target and why? Let’s look at how to create effective media plans that leverage various strategies to optimize campaign performance and, ultimately, help us achieve our marketing goals. First things first, what is media […]

HERstory: Maya Wesby

Photo of Maya Wesby in front of green space

In our latest conversation, we had the pleasure of delving into the dynamic career journey of Maya Wesby. Maya has navigated various industries, from blockchain and consumer tech to now higher education, all through the lens of social media. Maya’s journey through different social roles shows her skill in tailoring strategies to various audiences and […]

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