Close this search box.
adult brunette woman taking an online account management course

Mastering Account Management: 5 Online Courses You Can’t Afford to Miss

In today’s rapidly-evolving business landscape, marketing account managers need to be continuously upskilling to stay ahead. Understanding the latest marketing trends, developing and executing cutting-edge campaigns, and nurturing solid client relationships are just the tip of the iceberg. To truly elevate your marketing account management career, one effective strategy is to invest in online courses.

Why Online Courses?

Online courses offer a convenient and impactful way to gain the knowledge and skills necessary to thrive in the fast-paced world of marketing. Here are several compelling benefits:

Flexibility: Online courses cater to your schedule. You can complete modules at your own pace and comfort, aligning your learning with your professional and personal commitments.

Affordability: In many cases, online courses provide a more cost-effective learning solution compared to traditional classroom courses. This allows you to invest in a wider range of skills without straining your budget.

Access to industry experts: Learning from the best has never been easier. Online courses often feature thought leaders and industry veterans as lecturers, offering you insights straight from the frontlines of marketing.

Networking opportunities: Enrolling in online courses can open the door to a community of like-minded professionals. By interacting with peers and mentors in your course, you can build connections that could accelerate your career trajectory.

Selecting the Right Online Courses

Picking the right online course requires careful consideration of several factors:

Reputation: Ensure the course provider has a solid track record in delivering quality education. Look for reviews or testimonials from past students to gauge the provider’s credibility.

Curriculum: The course content should be relevant and comprehensive. It should cover key aspects of marketing account management that will directly contribute to your professional growth.

Instructors: Assess the instructors’ qualifications and industry experience. Instructors who are practicing professionals can offer real-world insights and examples, enriching your learning experience.

Cost: Evaluate whether the course fee aligns with your budget and the potential ROI.

Recommended Online Courses

Account Management 101: Tactics for Partner Success by John Barrows, is a great option for anyone looking to learn the basics of account management. The course covers a wide range of topics, including:

  • The importance of building relationships with partners
  • How to identify and meet partner needs
  • How to develop and execute successful partnership marketing campaigns
  • How to measure and track the success of your partnerships

Strategic Account Management by John Jantsch, is great if you want to learn about strategic account management. The course covers:

  • The importance of building relationships with key customers
  • How to identify and meet customer needs
  • How to develop and execute successful account management plans
  • How to measure and track the success of your account management efforts

Account Management: Maintaining Relationships by Miles Croft, is about how to maintain relationships with existing customers. You’ll learn about:

  • The importance of relationship selling
  • How to build and maintain trust with customers
  • How to identify and meet customer needs
  • How to develop and execute successful account management plans

Digital Marketing Certificate Program by eCornell, is a great foundational program to learn about digital marketing. Learn the foundations of:

  • The basics of digital marketing
  • Search engine optimization (SEO)
  • Pay-per-click (PPC) advertising
  • Social media marketing
  • Content marketing
  • Email marketing
  • Analytics

Develop and Manage Key Accounts by Drew Boyd, is for anyone looking to learn about key account management. You’ll go over:

  • The importance of key accounts
  • How to identify key accounts
  • How to develop and manage key account relationships
  • How to measure and track the success of your key account management efforts

By leveraging the convenience, affordability, and expert-led training that online courses offer, you can pave the way to a more successful marketing account management career. Whether you’re looking to deepen your existing skills or explore new domains, online courses are a versatile tool to boost your professional growth.


The newsletter for ambitious women in marketing.

Marketing news to elevate your career – plus an inspiring interview – delivered to your inbox weekly, for free.