Demystifying Media Planning: A Comprehensive Guide and Free Template
Whether you’re an aspiring media planner looking to break into the industry, a business owner trying to understand how to best invest in advertising, or a seasoned pro interested in refining your process, you’ve landed at the right place. We’re diving deep into the world of media planning – but don’t worry, we’ll take it […]
Understanding Media Planning
Learning how to create your first media plan can be daunting. What should your budget split be? What devices should you target and why? Let’s look at how to create effective media plans that leverage various strategies to optimize campaign performance and, ultimately, help us achieve our marketing goals. First things first, what is media […]
Mastering Account Management: 5 Online Courses You Can’t Afford to Miss
In today’s rapidly-evolving business landscape, marketing account managers need to be continuously upskilling to stay ahead. Understanding the latest marketing trends, developing and executing cutting-edge campaigns, and nurturing solid client relationships are just the tip of the iceberg. To truly elevate your marketing account management career, one effective strategy is to invest in online courses. […]
The Account Managers Glossary: 17 Terms You Should Know
Ever sit in a meeting and feel like the people around you are speaking a foreign language? It’s happened to all of us at some point. To help, we’ve compiled the top keywords that every marketing account manager should keep at their fingertips. Let’s get cracking! Account Manager Glossary Each of these terms holds a […]
Marketing Account Management 101: A Comprehensive Guide
In the world of business, establishing and maintaining strong relationships with clients is paramount. This is the domain of marketing account management. A blend of customer service, project management, and sales, marketing account management is the backbone of a successful client-agency relationship. What is Marketing Account Management? Marketing account management, at its core, is about […]
Navigating the Landscape of Marketing Briefs: An In-depth Guide & Free Custom Template
In the dynamic world of marketing, an effective marketing brief serves as the compass, guiding the campaign from its conceptualization to execution. Providing clarity, focus, and alignment, it plays a vital role in a campaign’s success. This detailed guide explores the nuances of a marketing brief, its critical importance, and how to develop one. We […]
Marketing Jobs: Your Passport to a Lucrative Career
In the ever-changing realm of business, marketing has remained a pivotal function, serving as the bridge between companies and their consumers. For those who are just stepping into this exciting industry, the journey can seem both intriguing and overwhelming. Don’t sweat it. This in-depth guide to careers in marketing will shed light on the broad […]
Account Management 101: A Marketer’s Guide to Success
Are you interested in pursuing a career that combines marketing, sales, and client management? If that sounds like you, a career in account management may be right for you! This field can be an exciting opportunity for marketers looking to gain hands-on experience managing a portfolio of clients. Starting with the fundamentals, we’ll cover everything […]
Careers In Account Management: The Beginner’s Guide To Becoming an Account Manager In 2023
If you’re considering a career in account management, having a thorough understanding of the field is the first step to deciding if it’s right for you. In this guide, we’ll discuss the basics of the industry, potential career paths, explore the in’s and out’s of a day in the life of an account manager, as […]