Are you eager to advance your career and earn that well-deserved promotion? To reach your goals, you need to hone key marketing skills that apply across all marketing roles and set you apart from your peers. Although it can seem daunting at first, these 10 universal skills will serve as a map to help you land that well-deserved promotion.
Data-driven decision making
In our data-centric world, the ability to make informed decisions based on data is essential. This includes:
- analyzing metrics
- identifying trends
- using insights to optimize campaigns and improve ROI
For example, by examining website traffic data, you might discover a high bounce rate (visitors leave shortly after arriving). By using this information, you can create a plan to improve user experience and increase conversions. This is especially important as a young person in the workforce who can understand data, trends, and patterns that your managers may not be as familiar or comfortable with.
Marketing professionals often juggle multiple projects at once. The ability to utilize systems such as Slack or Trello, communicate effectively with a wide range of stakeholders, and deliver results on time is essential.
For instance, imagine you’re managing a product launch. Launches can include coordinating content creation, social media campaigns, and PR efforts. Showcasing your ability to effectively plan, execute, and deliver projects on time and within budget makes a compelling case for a promotion. Make sure to write down these accomplishments so that you have them on hand when your annual performance review comes around.
Clear and concise communication is vital in the marketing industry. It helps to convey ideas, collaborate with team members, and present strategies to stakeholders. You should also attempt to remain friendly and open: people are more likely to want to work with (and promote) you if you get along outside of work, too.
Let’s say you’re tasked with presenting a new marketing strategy to your team. If you use well-structured decks, clear language, and engaging visuals, you’ll effectively communicate your ideas and gain buy-in from your team.
The marketing landscape is constantly evolving. Marketers must be able to adapt to new trends, technologies, and tools without getting overwhelmed.
For example, say a social media platform releases a new feature, like Instagram’s Reels. As a social media manager, you should quickly learn how to use it effectively and incorporate it into your marketing strategy. This demonstrates your flexibility and willingness to learn. (Bonus points if you notice the trend before your current manager!)
Marketing teams often face unexpected challenges and must think critically to find solutions with large amounts of information at their disposal.
Imagine you’re running an email campaign with lower-than-expected open rates. Using your problem-solving skills, you might identify that the subject lines aren’t engaging enough. You could create a new A/B test to capture recipients’ attention and improve results.
Regardless of your specific marketing role, creativity is key. It’s hard to capture a consumer’s attention, and bringing your unique perspective can do exactly that.
Say you’re working on a campaign to promote a new product. You might brainstorm unique ways to showcase its features, such as an interactive quiz or an eye-catching infographic. Identifying unique ways to capture your audience’s attention helps to set you apart from your colleagues and prove that you can think outside of the box.
Working effectively with a diverse team of marketers, designers, writers, and other stakeholders is vital for success. Like effective communication, you want to make sure people view you as a safe and trusted resource for ideas and challenges alike.
For instance, during a site redesign project, you’ll need to collaborate with the design team to ensure the new layout aligns with marketing goals, the copywriting team to make sure the brand voice is intact, and the product team to ensure your items are ready to go (and sell!) By contributing to a positive work environment and supporting your team’s objectives, you’ll show you’re a team player.
Marketers often face tight deadlines and must prioritize tasks to ensure timely completion. Doing so with grace, intention, and clarity can prove to your manager that you are ready to take on additional responsibilities.
Imagine you’re managing multiple social media accounts. To be effective, you might need to use scheduling tools and a content calendar. This helps to stay organized, meet deadlines, and keep your projects on track. All great wins to boost your chances of landing a promotion.
Emotional intelligence (EQ) is the ability to recognize and manage your emotions and those of others, which is crucial in the workplace, whether in the office or conducting audience audits on Instagram.
For example, if a colleague is struggling with a project, you might offer support and encouragement, empathizing with their situation and fostering a positive work atmosphere. Instead of judging people or getting frustrated with them, ensure they know you are someone they can trust.
The marketing industry is always changing, and staying current on new trends and best practices is important. By committing to continuous learning, like through online courses or industry events, you’ll demonstrate your dedication to professional growth.
For example, you might attend a digital marketing conference to learn about the latest trends or take an online course to sharpen your skills and stay ahead of the curve. If you bring this back to your team, you will show a passion and commitment to growth that can show you’re ready for the next phase of your career.
By mastering these universal skills and applying them in real-world situations, you’ll be well-equipped to excel in any marketing role and improve your chances of landing a promotion. Remember, investing in yourself and honing these skills will not only make you a better marketer but also a more valuable asset to your organization. So, start sharpening your skillset today and watch your career soar.