Developing a Leadership Style That Works for You
Have you ever found yourself struggling to receive concrete feedback from your supervisor about your leadership style, only to watch colleagues climb the career ladder ahead of you? What sets them apart? Their technical skills seem to be on par with, or even inferior to, your own, yet they’re the ones getting promoted. The truth […]
Mastering the Art of Negotiation: How to Secure the Promotion You Deserve
You’re standing in your manager’s office. Your palms are sweaty, and your heart is pounding as you muster the courage to discuss the promotion you’ve been working tirelessly to earn. You’re confident in your abilities and the value you bring to your marketing team. But when it comes to negotiating, you feel overwhelmed and unsure […]
How to Identify and Leverage Your “Unique Value Proposition” for Career Advancement
Picture yourself at an industry networking event. You’re surrounded by other marketers, each eager to make connections and advance their careers. You all have similar work experience and viewpoints on the state of marketing. So, how do you stand out from the crowd and leave a lasting impression that can boost your career prospects? The […]
Building Your Personal Brand to Increase Your Chances of a Promotion
Picture this: you’ve become a go-to source of knowledge and inspiration in your workplace. You’re sought after by colleagues and peers in marketing for your insights and expertise. And you’ve developed skills that you’ve always dreamed of. What if you could achieve this level of influence by focusing on building your personal brand? In the […]
The Top 10 Marketing Skills Professionals Need to Land a Promotion
Are you eager to advance your career and earn that well-deserved promotion? To reach your goals, you need to hone key marketing skills that apply across all marketing roles and set you apart from your peers. Although it can seem daunting at first, these 10 universal skills will serve as a map to help you […]
7 Proven Strategies to Fast-Track Your Promotion in Marketing
Are you ready to take your career to the next level and score that well-deserved promotion? If so, you’ve come to the right place. We’ve compiled seven surefire strategies to help you stand out, impress your bosses, and fast-track your way up the marketing ladder. Let’s get started on turning your career goals into reality! […]
The Game-Changing Power of Allyship in Marketing: A How-To Guide
As a woman+ working in the advertising industry, you know all too well the importance of diversity and inclusion in marketing. You’ve seen first-hand the positive impact that inclusive and diverse marketing campaigns can have on a brand’s image and bottom line. Think about the positive brand associations that people have with companies like Nike […]
Marketing to the Masses: The Importance of Diverse Teams to Reach New Audiences, Innovate, and Build Your Brand
In today’s fast-paced world, companies are constantly seeking new ways to connect with diverse audiences, build meaningful brand awareness, and stay ahead of the competition. One increasingly important strategy to achieve this goal is to build a marketing team that reflects the diversity of the communities they serve so you can speak with authenticity and […]
Diversity isn’t a buzzword: Why inclusive marketing is crucial for today’s brands
In today’s world, diversity is no longer just a buzzword – it’s a reality. As a marketer, it’s important to recognize this and create campaigns that reflect the diverse communities we live in. It’s not just the right thing to do—it makes good business sense. Studies have shown that consumers are more likely to support […]
Beyond Diversity Statements: How to Find a Workplace That Supports & Celebrates Neurodiversity
Are you looking to start a career that celebrates and incorporates neurodiversity into daily activities, not just during Disability Awareness Month? Figuring out which companies actually live up to their promises of inclusion isn’t always easy. But, doing your research and asking the right questions can make all the difference in finding an environment where […]