HERstory: Almitra Karnik
Almitra Karnik heads marketing for CleverTap, a mobile marketing platform that empowers marketers to build powerful customer experiences. Almitra has over 10+ years of experience in marketing leadership across the globe. She has led marketing efforts for various Fortune 500 companies, such as Cisco and EMC, and startups, such as Twilio and Splunk. Almitra’s expertise is in […]
HERstory: Jenn Steele
Jenn Steele is the VP of Product Marketing at Bizible, the leader in the marketing performance management space with revenue attribution and planning products that connect marketing to revenue. She’s previously worked for Amazon and HubSpot, and holds degrees from MIT and Simmons School of Management. Jenn is passionate about operational strategy and has applied this to […]
HERstory: Devin Bramhall
Storyteller, writer, marketer. Founder of the Master Slam, a poetry slam-style debate about startups and tech. Former Director of Content at Help Scout. Former Executive Director of Boston Content, the largest community and career development resource for marketers in Boston. TEDx organizer and speaker trainer. Instructor at General Assembly and Startup Institute. Writing at medium.com/@devinemily. How did […]
HERstory: Meghan Keaney Anderson
As vice president of marketing, Meghan Keaney Anderson leads the content, product marketing, and academy teams for HubSpot. Together with her teams, she’s responsible for the company’s blogs, podcast, and overall content strategy, as well as the company’s product launch and customer education programs. Meghan also hosts the Growth Show Podcast and occasionally writes for both blog.hubspot.com and thinkgrowth.org. How did […]
Breaking Into Growth Marketing: Your Guide to the Fundamentals
If you’re a woman interested in the world of marketing, now is the time to jump on board and shake things up! Growth marketing offers an amazing opportunity for ambitious women who want to make their mark. As corporations across the globe are investing more resources into growth strategies, qualified professionals are needed to develop […]
Growth Marketing: Everything You Need to Know to Get Started in Your Career
Growth marketing is all the rage right now. Companies are seeing massive success with it and are scrambling to find someone on their team who knows how to do it. But what is growth marketing? What does a growth marketer actually do? And most importantly, how can you get started in your career in growth […]
The Ultimate Email Marketing Guide for Women in Marketing
Email marketing is one of the most effective and affordable digital marketing tools at your disposal. In this guide, we will break down everything you need to know about email marketing—from its definition and history to how to create an effective email campaign and measure its success. Whether you are a woman just starting out […]
So You Want to Be an Email Marketer? Here’s What You Need to Know
If you’re reading this, there’s a good chance you’re interested in a career in email marketing. And that’s great! Email marketing is an exciting and growing industry with plenty of opportunities for career growth. But before starting your career in email marketing, you need to know what it entails. In this article, we’ll cover the […]
The Ultimate Guide to Understanding Partner Marketing in 2023
Are you intrigued by the idea of strategic partnerships as a marketing tool? If so, partner marketing could be an exciting opportunity to explore your interests and career path. Partner marketing is a fast-paced, stimulating field that emphasizes the value of collaboration and strategic thinking. Before you take the next step, however, it’s important that […]
Partner Marketing for Women: Your Guide to A Successful Career in Strategic Partnerships
Now more than ever, demand for partnership marketing is at an all-time high. As markets continue to saturate and the creator economy grows more robust, brand partnerships are a mounting sect of marketing that offers incredible opportunity and exciting growth. If you’re considering a career in brand partnerships, there has never been a better time. […]