Growth marketing is all the rage right now. Companies are seeing massive success with it and are scrambling to find someone on their team who knows how to do it. But what is growth marketing? What does a growth marketer actually do? And most importantly, how can you get started in your career in growth marketing?
What is growth marketing?
Growth marketing is a pretty broad term that encompasses all of the various tactics and strategies marketers use to grow their businesses. This can be achieved through organic growth, such as content marketing or social media marketing, or through paid advertising, such as Google Ads or display ads on Facebook. These are just two examples; there are a wide range of other channels and tactics available to marketers who want to grow a business using online tools.
At its core, growth marketing is really about understanding your audience and what they need from you in order to do business with you. A good growth marketer will have an excellent understanding of their target customers’ pain points and what challenges they face when it comes to purchasing goods or services from your company. This insight allows growth marketers to create marketing campaigns that are specifically designed to address these needs, helping you to build lasting relationships with your customers and grow your business.
This is why understanding your audience is so crucial to success in growth marketing; it will enable you to create effective marketing campaigns that resonate with your target customers, increase awareness of your brand, and ultimately drive sales. And if there’s one thing companies always want, it’s more sales!
Careers in growth marketing
So how does a growth marketer get started on their journey towards building an effective strategy for growing a business?
The typical career path of a growth marketer is one of steady progression through various roles that involve developing and executing strategies to grow a business. Typically, you will start off in an entry-level position such as a digital marketing assistant or content writer. In this role, you will get firsthand experience in crafting and deploying content marketing campaigns and other digital marketing initiatives.
As you gain more understanding of the principles of growth marketing and how it works, you’ll have the opportunity to advance to higher positions, such as digital marketing manager or growth strategist. Here, you’ll be given responsibility for larger and more complex projects. This could include designing comprehensive growth strategies that involve multiple channels, such as search engine optimization (SEO), paid advertising (PPC), email campaigns, social media campaigns, etc. You will also need to employ data analysis to measure the success of your initiatives, identify opportunities for improvement, and plan future campaigns accordingly.
A successful growth marketer may even become the head of a company’s entire marketing department. As head of the department, you may be tasked with overseeing all aspects of the company’s online presence—from SEO optimization to website design—as well as creating innovative strategies for attracting new customers and retaining existing ones. In this role, you would need to be able to evaluate data from various sources, such as analytics software and customer feedback surveys, in order to draw insights about what’s working and what needs improvement.
Typical salaries for growth marketers range from $60,000 to $260,000 per year, depending on where in your career you are.
The day-to-day life of a growth marketer can vary depending on their position within the company, but at its core is always the need to find creative and effective ways to grow a business.
As a growth marketer, you might be responsible for certain digital marketing tasks such as creating content (blog posts, social media updates, videos, etc.), writing copy for ad campaigns, and conducting keyword research. You may also be in charge of designing and implementing A/B testing strategies to help fine-tune online campaigns to improve conversions.
In addition to working with various online channels, you may also have offline responsibilities such as organizing events designed to increase brand awareness and attract new customers. This could include planning email newsletters that feature information about upcoming events or sending out invitations via direct mail or even hosting the event in-person.
In addition to working with clients, growth marketers also spend a lot of time collaborating with other members of the marketing team and outside partners on various projects. This could include brainstorming new ideas for campaigns with your coworkers and discussing marketing initiatives with vendors who provide services such as website design, copywriting, email marketing, etc.
Skills and qualifications
No matter what their level or role within a company, all growth marketers must be data-driven; this means gathering as much information about users as possible through analytics software and customer feedback surveys so that you can identify what’s working and what needs attention in your efforts. In addition, you’ll need to be skilled at managing multiple projects and tasks at once while paying close attention to detail. Other important qualities include the ability to think creatively, work well with others in a team environment, and stay up-to-date with trends in digital marketing techniques and best practices.
If you’re looking to start a career in growth marketing, you will likely need a bachelor’s degree in an area such as marketing or business administration; however, some companies may also look for candidates who have experience working in other areas of digital marketing as long as they can demonstrate their understanding of the fundamentals of growth marketing. Additionally, formal training programs are available through many colleges and universities that help individuals gain valuable hands-on experience with data analysis and digital marketing techniques.
Is growth marketing the right career for you?
If you are passionate about digital marketing and want to play a key role in driving business growth, then yes, growth marketing might be the perfect career for you. As a growth marketer, you will have the opportunity to work with various online channels and offline platforms to help build brand awareness, attract new customers, and increase sales.
You will also need to be a strong communicator, able to work well with others on your team and in partner organizations, and comfortable working with data-driven tools such as analytics software and customer feedback surveys. You must also be willing to stay up-to-date with trends in digital marketing techniques so that you can always provide the best possible results to your clients or the business you work for. If you feel that you have the skills and qualifications necessary to succeed in a career as a growth marketer, then this may be the right path for you. You got this!