Brand Management 101: A Deep Dive
In today’s marketplace, a company’s brand is its most powerful asset. It’s what sets it apart from the competition, defines its identity, and tells the world what it stands for. This is where brand management enters the picture, a vital aspect of marketing that can’t be overlooked. What is Brand Management? Brand management involves developing […]
HERstory: Angela Catalan
Angela Catalanis the Director of Global Product Marketing at Nearmap, a leading geospatial and location intelligence company. She is also a freelance marketing consultant to startups. She has built her career as a product marketing strategist, helping tech-powered businesses understand their customers and craft killer positioning and messaging that makes their products shine. How did […]
HERstory: Liz Gonzalez
Liz Gonzalezis an avid traveler having visited and written about her adventures in over 70 countries. She’s also an outspoken advocate of education before acquisition. Liz is the Director of Product Marketing at RingCentral and has been in the tech industry for over 13 years. She is passionate about minority women in tech and is […]
HERstory: Katrina Wong
Katrina Wong is the VP of Product Marketing and Demand Generation at Twilio Segment. She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. She has also created award-winning integrated campaigns with data storytelling. Prior to Segment, Katrina worked at Hired, Zuora, Salesforce and SAP. She […]
HERstory: Sonja Jacob
Sonja Jacob is a strategic content and growth marketer with more than a decade’s worth of experience fueling demand for B2B companies like Drift, HubSpot, and Mattermark. A lifelong writer and storyteller, Sonja now leads global content marketing at AppDynamics, a part of Cisco. How did you break into leadership? Breaking into leadership was definitely not a one-time […]
HERstory: Jenny Coppola
Jenny Coppola is the Director of Content & Creative at Wistia, a video marketing software company in Boston. Prior, she worked in marketing in the publishing software space. From coming up with creative ad campaigns to perfecting a line of copy, Jenny currently leads a team of talented and creative marketers. In her spare time, […]
HERstory: Grace Lau
Grace Lau is Head of SMB Content at RingCentral, where she does equal parts writing, editing, and content strategy. Grace lives and breathes the written word. Literally. She loves writing so much that she does it for work and then keeps writing (mainly poetry) in her free time. How did you break into leadership? It happened […]
HERstory: Melissa Nazar
Melissa Nazar is Quickbase’s senior director of corporate marketing and brand, where she is helping expand the company’s brand footprint through awareness programs, content marketing, and public relations. She has 13+ years experience creating and managing content, developing comprehensive content marketing and thought leadership strategies, fueling and planning demand generation campaigns, creating public relations programs, and […]
HERstory: Lauren Pope
Lauren Popeis the content marketing lead at G2. She challenges companies to reimagine how content marketing can drive business outcomes. She’s a lifelong writer and digital native with a pulse on how to turn trendy marketing strategies into long-term processes and solutions. How did you break into leadership? I was looking for something more in […]
HERstory: Susan Su
Susan Su is a growth and marketing leader specializing in content strategy, remarketing, and retention as well as building out early-stage teams. She is currently the Head of Marketing at Reforge. Previously, she was a full-time partner focused on growth-stage investments and educational programming at 500 Startups. Prior to that, she held marketing and product leadership roles at […]