Demystifying Media Planning: A Comprehensive Guide and Free Template
Whether you’re an aspiring media planner looking to break into the industry, a business owner trying to understand how to best invest in advertising, or a seasoned pro interested in refining your process, you’ve landed at the right place. We’re diving deep into the world of media planning – but don’t worry, we’ll take it […]
Glossary of Terms Every Media Planner and Buyer Should Know
The media buying and planning landscape is filled with technical jargon and acronyms, creating a complex environment for newbies and veterans alike. We’re here to help with a glossary of common terms for media buyers and planners. These terms are fundamental to understanding and successfully navigating the industry. Media Buying Glossary Conversion: An action that […]
Understanding Media Planning
Learning how to create your first media plan can be daunting. What should your budget split be? What devices should you target and why? Let’s look at how to create effective media plans that leverage various strategies to optimize campaign performance and, ultimately, help us achieve our marketing goals. First things first, what is media […]
Marketing Jobs: Your Passport to a Lucrative Career
In the ever-changing realm of business, marketing has remained a pivotal function, serving as the bridge between companies and their consumers. For those who are just stepping into this exciting industry, the journey can seem both intriguing and overwhelming. Don’t sweat it. This in-depth guide to careers in marketing will shed light on the broad […]
Game Plan for Success: Your Guide to Media Buying Careers
Are you looking to advance your career in marketing? If so, consider becoming a media buyer: the go-to expert for selecting and executing on media strategies and campaigns. As the world continues to embrace digital and visual content, direct-to-consumer marketing strategies are becoming more popular than ever. The role of a media buyer is one […]
The Ultimate Guide to Mastering Your Media Buying Career
Welcome to the exciting world of media buying! If you’re passionate about advertising and have a knack for strategic thinking, this career path could be perfect for you. In this comprehensive guide, we’ll cover the fundamentals of media buying, its history, key terminology, tips for success, and popular tools and resources to help you excel […]