HERstory: Melissa Nazar
Melissa Nazar is Quickbase’s senior director of corporate marketing and brand, where she is helping expand the company’s brand footprint through awareness programs, content marketing, and public relations. She has 13+ years experience creating and managing content, developing comprehensive content marketing and thought leadership strategies, fueling and planning demand generation campaigns, creating public relations programs, and […]
HERstory: Cassidy Blackwell
Cassidy Blackwell is the Director of Strategic Projects on the Airbnb Public Affairs team. In her role, she is responsible for leading proactive strategic initiatives that not only support the advancement of global policy goals but also, by extension, greater business objectives. Cassidy has been named one of Fast Company’s Most Creative People in Business, Brand Innovator’s 40 […]
Your Guide to A Successful Career in Brand Management
Brand management is crucial for companies across all industries. In the age of e-commerce and oversaturated markets, standing out from the competition has never been more important. Connecting with your target audience and establishing a consistent public perception aid companies by building a reliable foundation for success. If you’re wondering if brand management is the […]
A Comprehensive Guide to Careers In Brand Management: Everything You Need To Know To Get Started
As companies continue to seek out fresh and complex modes of marketing, demand surrounding reliable brand managers is on the rise. Brand managers play a crucial role in building and maintaining a company’s reputation, and their strategic thinking and leadership skills are essential to the success of a brand. If you’re looking to establish your […]