HERstory: Maria Marchewka
Today, we’re pulling back the curtain on Maria Marchewka’s vibrant journey through her marketing career. From cutting her teeth at agencies like Flying Cork and MASSolutions to molding the brand narrative at Newswire, Maria is the embodiment of evolution in the marketing realm. She’s a staunch advocate for human-to-human (H2H) marketing, has an arsenal of […]
HERstory: Shayna Macklin
Today, we’re thrilled to introduce Shayna Macklin, a seasoned marketer who has left her mark across a wide range of companies and sectors. From social media manager to brand strategist, her journey is a testament to the power of a multi-faceted approach in marketing. Shayna shares her insights on a spectrum of subjects such as […]
HERstory: Amy Zhou
Amy Zhou is a versatile marketing professional whose career has ranged from grassroots door-to-door sales to managing key brands for multinational corporations. A go-getter since her university days, Amy’s dynamic journey is marked by early internships and entrepreneurial ventures like Gaucho Creative, which she co-founded during her time at the University of California, Santa Barbara […]
5 Must Read Brand Management Books
As a brand manager, you know that branding is more than just creating a logo and tagline. It’s about creating a compelling story that resonates with your target audience. And the best way to learn how to do that is by reading brand management books from the experts. Here are five books that every brand […]
The Ultimate Brand Management Glossary: 60+ Terms Decoded
Are you a new marketer feeling overwhelmed by the flood of unfamiliar terms and acronyms in brand management? Welcome to the club! The world of marketing is filled with specialized language that can be confusing for anyone. We’re here to demystify brand management jargon and provide you with a handy brand management glossary to navigate […]
Elevate Your Career with These Top Brand Management Courses
In the ever-evolving world of business, brand management is an indispensable role. The task of molding and maintaining the brand’s identity, positioning, and reputation rests squarely on the shoulders of a brand manager. Brand managers ensure that the brand remains aligned with the company’s overarching strategy while meeting the target audience’s expectations. If the exciting […]
Navigating the Landscape of Marketing Briefs: An In-depth Guide & Free Custom Template
In the dynamic world of marketing, an effective marketing brief serves as the compass, guiding the campaign from its conceptualization to execution. Providing clarity, focus, and alignment, it plays a vital role in a campaign’s success. This detailed guide explores the nuances of a marketing brief, its critical importance, and how to develop one. We […]
Marketing Jobs: Your Passport to a Lucrative Career
In the ever-changing realm of business, marketing has remained a pivotal function, serving as the bridge between companies and their consumers. For those who are just stepping into this exciting industry, the journey can seem both intriguing and overwhelming. Don’t sweat it. This in-depth guide to careers in marketing will shed light on the broad […]
HERstory: Nicole Sumner
Welcome to another installment of our HERstory series, where we put the spotlight on dynamic women leading the charge in the marketing world. These inspiring women share their stories, wisdom, and insights, offering a fresh perspective on the complexities and rewards of the industry. Our latest feature is with Nicole Sumner, Brand Manager at Ollie, […]
Brand Management 101: A Deep Dive
In today’s marketplace, a company’s brand is its most powerful asset. It’s what sets it apart from the competition, defines its identity, and tells the world what it stands for. This is where brand management enters the picture, a vital aspect of marketing that can’t be overlooked. What is Brand Management? Brand management involves developing […]