The Game-Changing Power of Allyship in Marketing: A How-To Guide
As a woman+ working in the advertising industry, you know all too well the importance of diversity and inclusion in marketing. You’ve seen first-hand the positive impact that inclusive and diverse marketing campaigns can have on a brand’s image and bottom line. Think about the positive brand associations that people have with companies like Nike […]
Marketing to the Masses: The Importance of Diverse Teams to Reach New Audiences, Innovate, and Build Your Brand
In today’s fast-paced world, companies are constantly seeking new ways to connect with diverse audiences, build meaningful brand awareness, and stay ahead of the competition. One increasingly important strategy to achieve this goal is to build a marketing team that reflects the diversity of the communities they serve so you can speak with authenticity and […]
Diversity isn’t a buzzword: Why inclusive marketing is crucial for today’s brands
In today’s world, diversity is no longer just a buzzword – it’s a reality. As a marketer, it’s important to recognize this and create campaigns that reflect the diverse communities we live in. It’s not just the right thing to do—it makes good business sense. Studies have shown that consumers are more likely to support […]
Beyond Diversity Statements: How to Find a Workplace That Supports & Celebrates Neurodiversity
Are you looking to start a career that celebrates and incorporates neurodiversity into daily activities, not just during Disability Awareness Month? Figuring out which companies actually live up to their promises of inclusion isn’t always easy. But, doing your research and asking the right questions can make all the difference in finding an environment where […]
Breaking Virtual Barriers: 6 Tips to Build an Inclusive Remote Team
As the world of work continues to evolve and workplaces become increasingly remote, striving for an inclusive team culture has never been more important. In a distributed environment, it’s easy for some people to feel excluded or left out – leaders must take initiative to bridge those divides and create an environment where everyone feels […]