Account Management 101: A Marketer’s Guide to Success

a black woman and caucasian woman who work in account management meeting at a desk

Are you interested in pursuing a career that combines marketing, sales, and client management? If that sounds like you, a career in account management may be right for you! This field can be an exciting opportunity for marketers looking to gain hands-on experience managing a portfolio of clients. Starting with the fundamentals, we’ll cover everything […]

The Ultimate Social Media Content Calendar Every Marketer Needs (Free Download!)

red headed woman at desk working on social media content calendar

Hey there, social media marketers! Are you looking for a streamlined way to plan, create, and organize your social media content? Look no further because we’ve got you covered. In this article, we’ll show you the benefits of using a social media content calendar and provide you with a free, easy-to-use template that will revolutionize […]

Empowering Women in Social Media Marketing: Tips, Tools, and Insights

Disabled woman in wheelchair who works in social media working at her desk

Social media marketing (SMM) is a growing sect of digital marketing that focuses on connecting with your target audience where they’re most likely to spend their time. Establishing a social media presence is an affordable channel for marketing your business and can be highly effective when driven by social media marketing strategy and data. In […]

The Social Media Marketing Breakdown: A Comprehensive Guide to Success

young black woman who works in social media marketing wearing headphones and smiling at desk

Technology has dramatically changed the way people communicate with one another. It’s undeniable. With average time spent on social media topping more than 2 hours per day worldwide, social media has become an invaluable tool for influencing consumer behavior.  If you’re considering a career in social media marketing, it’s important to have realistic expectations surrounding […]

A Crash Course in Product Marketing: Your Key to Success

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Do you want to work in product marketing? If so, this guide is for you! We’ll cover everything from the basics of product marketing to tips on how to be successful in the field. We’ll start with a definition of product marketing and then move on to discuss the key components of this exciting and […]

Discover Your Calling: A Glimpse into Product Marketing Careers

black man asian woman and asian man who work in product marketing at the office

Are you looking for a challenging, fast-paced career with plenty of growth opportunities? If so, then product marketing may be the right choice for you! This field is growing rapidly, and companies are looking for talented professionals who can help them create and market products that appeal to consumers. In order to understand the product […]

Game Plan for Success: Your Guide to Media Buying Careers

Woman and man who work in media buying working at their computers

Are you looking to advance your career in marketing? If so, consider becoming a media buyer: the go-to expert for selecting and executing on media strategies and campaigns. As the world continues to embrace digital and visual content, direct-to-consumer marketing strategies are becoming more popular than ever. The role of a media buyer is one […]

The Ultimate Guide to Mastering Your Media Buying Career

Brunette woman who has a media buying career working in front of laptop

Welcome to the exciting world of media buying! If you’re passionate about advertising and have a knack for strategic thinking, this career path could be perfect for you. In this comprehensive guide, we’ll cover the fundamentals of media buying, its history, key terminology, tips for success, and popular tools and resources to help you excel […]

The A-Z’s of Marketing Strategy: Transforming A Skill Into A Career As A Strategist

blonde woman presenting marketing strategy to group of people in office

Data analyst. Product marketer. Project manager. Digital marketer. It’s not uncommon for marketing strategists to keep a rotation of hats at the ready, donning new titles at a moment’s notice. But what abilities and knowledge are non-negotiables for marketers considering a career as a strategist? In this guide, we’ll introduce you to the fundamentals of […]

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