Marketing Jobs: Your Passport to a Lucrative Career
In the ever-changing realm of business, marketing has remained a pivotal function, serving as the bridge between companies and their consumers. For those who are just stepping into this exciting industry, the journey can seem both intriguing and overwhelming. Don’t sweat it. This in-depth guide to careers in marketing will shed light on the broad […]
The A-to-Z of Advertising Operations Terms: 75+ Words You Should Know
Navigating the world of digital advertising can be a daunting task, particularly when you’re faced with a sea of marketing terms, industry jargon, and acronyms. To effectively manage your ad operations, it’s crucial to grasp the terminologies that define this landscape. Whether you’re an industry newcomer or a seasoned professional looking to brush up on […]
The Essential Affiliate Marketing Glossary: 40+ Affiliate Marketing Terms You Need To Know
Navigating the waters of affiliate marketing can sometimes feel like deciphering a foreign language. If you’ve ever been in a meeting and struggled to understand the affiliate marketing terms being thrown around, you’re not alone. To help you feel more confident and fluent, we’ve compiled the ultimate affiliate marketing glossary designed specifically for marketers. Let’s […]
89 Content Marketing Terms: A Comprehensive Glossary for the Modern Marketer
Have you ever been in a marketing meeting, nodding along as your teammates throw around terms like “lead nurturing,” “long-tail keywords,” or “content cluster”? Have you felt that pang of anxiety, wondering if you’re the only one in the room who doesn’t know what they’re talking about? You’re not alone. Content marketing, like any industry, […]
HERstory: Nicole Sumner
Welcome to another installment of our HERstory series, where we put the spotlight on dynamic women leading the charge in the marketing world. These inspiring women share their stories, wisdom, and insights, offering a fresh perspective on the complexities and rewards of the industry. Our latest feature is with Nicole Sumner, Brand Manager at Ollie, […]
HERstory: Lisa Alexander
Welcome to another edition of HERstory, where we delve into the fascinating journeys of marketers who are redefining the marketing landscape. Today’s conversation is with Lisa Alexander, the Senior Brand Partner at Morning Brew, the daily newsletter that’s in everyone’s inbox. From her beginnings as an advertising sales intern at MTV Networks to her current […]
HERstory: Ranjani Nagarajan
Welcome to another edition of HERstory, where we celebrate the incredible journeys of women making a mark in the marketing world. Today, we get a glimpse into the life and career of Ranjani, a powerhouse in PR, digital marketing, and email marketing. Hailing from Chennai, India, Ranjani’s early fascination with social media blossomed into a […]
Is Content Marketing Right for You? Your Complete Career Guide
The digital era is characterized by endless amounts of content. It occupies all corners of the internet. Whether you’re reading a news article, shopping online, or scrolling through your social media feed, content is at the center of our digital experiences. The result? Noise. Lots of it. For consumers, this means unlimited access to information […]
Navigating the World of PPC: Your Comprehensive Guide to Pay-Per-Click Marketing Success
Pay-per-click (PPC) ads, also known as paid search ads, are everywhere. Search engines, social media, mobile apps – you name it. They’ve become an intrinsic component of the digital experience for advertisers and users alike. PPC ads offer a cost-effective means of generating targeted traffic and increasing visibility without needing to invest wads of cash […]
Breaking Into Paid Search: A Beginner’s Guide to PPC Marketing
Whether you’re familiar with the term “pay-per-click ads” or not, there’s a good chance you already know what PPC marketing is. These ads are common on search engines and social media, typically displayed at the top of results pages or embedded within. Searches like “Thai food near me,” “cell phone repair,” or “career resources for […]