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Understanding Media Planning

Young woman who works in media planning working at her desk while wearing head phones

Learning how to create your first media plan can be daunting. What should your budget split be? What devices should you target and why? Let’s look at how to create effective media plans that leverage various strategies to optimize campaign performance and, ultimately, help us achieve our marketing goals. First things first, what is media […]

Marketing Jobs: Your Passport to a Lucrative Career

african american woman in business casual outfit in office with marketing colleagues

In the ever-changing realm of business, marketing has remained a pivotal function, serving as the bridge between companies and their consumers. For those who are just stepping into this exciting industry, the journey can seem both intriguing and overwhelming. Don’t sweat it. This in-depth guide to careers in marketing will shed light on the broad […]

The A-Z’s of Marketing Strategy: Transforming A Skill Into A Career As A Strategist

blonde woman presenting marketing strategy to group of people in office

Data analyst. Product marketer. Project manager. Digital marketer. It’s not uncommon for marketing strategists to keep a rotation of hats at the ready, donning new titles at a moment’s notice. But what abilities and knowledge are non-negotiables for marketers considering a career as a strategist? In this guide, we’ll introduce you to the fundamentals of […]

Mastering Marketing Strategy: Your Ultimate Guide to a Thriving Career

A black woman with short natural hair working on a marketing strategy

All marketing efforts should be guided by strategy. Without a strategy in place, campaigns (and teams) are at risk of collapsing into aimlessness. Coupled with an ever-fluctuating marketing landscape, strategists have become an indispensable force in guiding marketing teams and producing tangible results. This guide is a gateway to understanding the fundamentals of a career […]

HERstory: Meg Sakakibara

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With over 11 years of experience, primarily in B2B SaaS, Meg Sakakibara helps drive the strategy and objectives for a team of 20 incredibly talented marketers at Unbounce on a mission to bring great marketing to the world. Best known for building high-performing teams, Meg has been instrumental in building out the company’s marketing funnel and creating a team […]

HERstory: Cassidy Blackwell

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Cassidy Blackwell is the Director of Strategic Projects on the Airbnb Public Affairs team. In her role, she is responsible for leading proactive strategic initiatives that not only support the advancement of global policy goals but also, by extension, greater business objectives. Cassidy has been named one of Fast Company’s Most Creative People in Business, Brand Innovator’s 40 […]

HERstory: Samantha Anderl

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Samantha Anderl is the co-founder of Interimly, a boutique growth agency focused on GTM strategy, demand generation, and marketing operations. Prior to going out on her own, she served as the Head of Marketing for the self-service business at Campaign Monitor. When not immersed in GTM strategy and digital marketing, you can find her enjoying a glass of […]

HERstory: Tara Robertson

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Tara Robertson is the Director of Marketing Strategy at Sprout Social and has a love for all things inbound and digital marketing. With over 15 years of experience, she has consulted for hundreds of companies on marketing strategy and execution. Prior to Sprout, Tara was VP of Marketing at Hotjar and VP of Marketing & Creative Services for TSL […]

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