HERstory: Trish Seidel
Welcome to another inspiring edition of HERstory, where we spotlight the dynamic journeys of women shaping the marketing world. In this installment, we sit down with Trish Seidel, whose bold pivot from communications to growth marketing fueled the remarkable ascent of Springly. Trish gives us a candid look at the trials, errors, and back-to-basics approach […]
HERstory: Briana Dilworth
Welcome back to HERstory, where today’s spotlight shines brightly on Briana Dilworth, a marketing powerhouse whose journey leaps from Florida to France, embodying persistence and creative zest. In a candid chat, Briana walks us through her roller-coaster internship hunt during a global lockdown, landing at AssoConnect with intentional applications and a rapid learning curve. Briana […]
HERstory: Pooja ParasuRaman
Welcome to our latest HERstory interview where we dive deep into the world of influencer marketing with a woman who’s been at the helm, reshaping its future with every move. Today, we have the privilege of chatting with Pooja ParasuRaman, a marketer par excellence, recognized among Hello Partner’s Top 30 Trailblazing Women in Influencer Marketing. […]
HERstory: Shayna Macklin
Today, we’re thrilled to introduce Shayna Macklin, a seasoned marketer who has left her mark across a wide range of companies and sectors. From social media manager to brand strategist, her journey is a testament to the power of a multi-faceted approach in marketing. Shayna shares her insights on a spectrum of subjects such as […]
Marketing Jobs: Your Passport to a Lucrative Career
In the ever-changing realm of business, marketing has remained a pivotal function, serving as the bridge between companies and their consumers. For those who are just stepping into this exciting industry, the journey can seem both intriguing and overwhelming. Don’t sweat it. This in-depth guide to careers in marketing will shed light on the broad […]
Influencer Marketing 101: The Ultimate Guide to Getting Started in Influencer Marketing in 2023
Are you considering a career in influencer marketing? Whether you’re a novice marketer or a seasoned vet exploring new opportunities, this guide will walk you through the basics of influencer marketing and the steps to achieve success in this industry. We’ll touch on everything you need to know to build a solid understanding of influencer […]
What is Influencer Marketing? The Essential Guide Into Influencer Marketing and Careers
To understand influencer marketing, one must first be familiar with influencers. Influencers are individuals that hold authority among a particular audience. They have the ability to influence others’ behaviors or ways of thinking. In this digital age, influencers’ opinions hold significant value in their niche. It’s estimated that 70% of consumers trust influencers’ recommendations comparably […]