HERstory: Amanda Ciccatelli
Amanda Ciccatelli joins us for an interview that takes us from the start of her career to her current position as the Senior Director of Content Marketing at HLTH. With a heart full of stories and an unwavering commitment to her craft, Amanda shares insights into her experience navigating the exciting world of content marketing […]
Marketing Jobs: Your Passport to a Lucrative Career
In the ever-changing realm of business, marketing has remained a pivotal function, serving as the bridge between companies and their consumers. For those who are just stepping into this exciting industry, the journey can seem both intriguing and overwhelming. Don’t sweat it. This in-depth guide to careers in marketing will shed light on the broad […]
89 Content Marketing Terms: A Comprehensive Glossary for the Modern Marketer
Have you ever been in a marketing meeting, nodding along as your teammates throw around terms like “lead nurturing,” “long-tail keywords,” or “content cluster”? Have you felt that pang of anxiety, wondering if you’re the only one in the room who doesn’t know what they’re talking about? You’re not alone. Content marketing, like any industry, […]
Is Content Marketing Right for You? Your Complete Career Guide
The digital era is characterized by endless amounts of content. It occupies all corners of the internet. Whether you’re reading a news article, shopping online, or scrolling through your social media feed, content is at the center of our digital experiences. The result? Noise. Lots of it. For consumers, this means unlimited access to information […]
The Essential Guide to Content Marketing: What You Need To Know To Get Started
Does the idea of combining strategy with content creation excite you? If so, content marketing poses an exciting career opportunity to merge creativity and technical abilities to provide value to an audience upfront. Whether you’re a novice marketer or a seasoned vet exploring new specialties, this guide details the principles of content marketing and how […]
HERstory: Sonja Jacob
Sonja Jacob is a strategic content and growth marketer with more than a decade’s worth of experience fueling demand for B2B companies like Drift, HubSpot, and Mattermark. A lifelong writer and storyteller, Sonja now leads global content marketing at AppDynamics, a part of Cisco. How did you break into leadership? Breaking into leadership was definitely not a one-time […]
HERstory: Jenny Coppola
Jenny Coppola is the Director of Content & Creative at Wistia, a video marketing software company in Boston. Prior, she worked in marketing in the publishing software space. From coming up with creative ad campaigns to perfecting a line of copy, Jenny currently leads a team of talented and creative marketers. In her spare time, […]
HERstory: Grace Lau
Grace Lau is Head of SMB Content at RingCentral, where she does equal parts writing, editing, and content strategy. Grace lives and breathes the written word. Literally. She loves writing so much that she does it for work and then keeps writing (mainly poetry) in her free time. How did you break into leadership? It happened […]
HERstory: Lauren Pope
Lauren Popeis the content marketing lead at G2. She challenges companies to reimagine how content marketing can drive business outcomes. She’s a lifelong writer and digital native with a pulse on how to turn trendy marketing strategies into long-term processes and solutions. How did you break into leadership? I was looking for something more in […]
HERstory: Courtney Rogin
Courtney is the Marketing Campaign Manager at Poll Everywhere. Previously, she led content for SaaStr‘s worldwide events, including SaaStr Annual, and held management roles at Mattermark and Gofanbase. Taking after her father, who has been a senior marketing leader for over 30 years, marketing is in her blood and has quickly become her true career passion. Courtney resides in […]