HERstory: Kate Marsden
Welcome back to another edition of HERstory, where we give a platform to the inspiring women shaping the world of marketing. Today, we’re thrilled to bring you an interview with Kate Marsden, the woman at the helm of Global Brand Partnerships at the graphic design giant, Canva. With a career that’s as varied as it […]
The ABCs of Brand Partnerships: A Glossary for Brand Partnership Managers
Have you ever wondered why great minds think alike? That’s because they understand the power of collaboration! In the world of marketing, nothing spells success quite like a strategic brand partnership. Why go it alone when you can join forces and double the impact, right? If you’re new to this arena, the lingo can sound […]
Marketing Jobs: Your Passport to a Lucrative Career
In the ever-changing realm of business, marketing has remained a pivotal function, serving as the bridge between companies and their consumers. For those who are just stepping into this exciting industry, the journey can seem both intriguing and overwhelming. Don’t sweat it. This in-depth guide to careers in marketing will shed light on the broad […]
HERstory: Lisa Alexander
Welcome to another edition of HERstory, where we delve into the fascinating journeys of marketers who are redefining the marketing landscape. Today’s conversation is with Lisa Alexander, the Senior Brand Partner at Morning Brew, the daily newsletter that’s in everyone’s inbox. From her beginnings as an advertising sales intern at MTV Networks to her current […]
The Ultimate Guide to Understanding Partner Marketing in 2023
Are you intrigued by the idea of strategic partnerships as a marketing tool? If so, partner marketing could be an exciting opportunity to explore your interests and career path. Partner marketing is a fast-paced, stimulating field that emphasizes the value of collaboration and strategic thinking. Before you take the next step, however, it’s important that […]
Partner Marketing for Women: Your Guide to A Successful Career in Strategic Partnerships
Now more than ever, demand for partnership marketing is at an all-time high. As markets continue to saturate and the creator economy grows more robust, brand partnerships are a mounting sect of marketing that offers incredible opportunity and exciting growth. If you’re considering a career in brand partnerships, there has never been a better time. […]