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HERstory: Sophia Yee

sophia yee

Welcome back to HERstory, our ongoing series where we delve into the careers and experiences of women making their mark in the world of marketing. Today, we’re chatting with Sophia Yee, an Advertising Operations Associate at Wunderkind. Sophia began her journey as a student exploring various marketing internships, and her story is a testament to […]

Exploring the Dynamic Landscape of Advertising Operations and Management

two asian women who work in advertising operations reviewing information on computer monitor in office

Advertising operations, often abbreviated as “ad ops”, is a critical component of digital marketing. It involves the management and execution of online ad campaigns, encompassing a range of processes from campaign setup to performance analysis. Beyond this, the larger aspect of advertising operations management also entails strategic planning, team management, and advanced analysis. What is […]

Marketing Jobs: Your Passport to a Lucrative Career

african american woman in business casual outfit in office with marketing colleagues

In the ever-changing realm of business, marketing has remained a pivotal function, serving as the bridge between companies and their consumers. For those who are just stepping into this exciting industry, the journey can seem both intriguing and overwhelming. Don’t sweat it. This in-depth guide to careers in marketing will shed light on the broad […]

The A-to-Z of Advertising Operations Terms: 75+ Words You Should Know

Brunette woman who works in ad ops standing at desk smiling

Navigating the world of digital advertising can be a daunting task, particularly when you’re faced with a sea of marketing terms, industry jargon, and acronyms. To effectively manage your ad operations, it’s crucial to grasp the terminologies that define this landscape. Whether you’re an industry newcomer or a seasoned professional looking to brush up on […]

Women in Advertising Operations: Careers, Responsibilities, and Technical Skills

adops women

Advertising operations is a critical function in any advertising organization. It is the team responsible for ensuring that ads are delivered to the right place at the right time and are effective once they get there. This can be a very challenging job, but it is also very rewarding. In this guide, we will discuss […]

A Comprehensive Guide to Working in Advertising Operations

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As digital marketing becomes more complex, the need for skilled advertising operations professionals continues to grow. Advertising operations is a critical function within any company that relies on digital media for marketing and sales. This field encompasses a wide range of activities, from trafficking ads to measuring their performance and optimizing them over time. If […]

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