Chat-GPT. Google Bard. Midjourney.
AI: 2023’s hottest buzzword. It’s being hailed as the future of technology, and a looming threat to wordsmiths, creatives, and you guessed it – marketers.
Even though AI is far from perfect, its rapid growth can be anxiety-inducing considering the current job market.
But, when used correctly, AI can elevate your marketing efforts… without putting your job on the line.
Reading time: 3 minutes 42 seconds
DEEP DIVE 🧠
Despite its dizzying progression, AI still has a ways to go to sounding human.
Platforms like Chat-GPT might not be the best at churning out full-fledged articles and ad copy, but for kickstarting inspiration, creating frameworks, and taking monotonous, repetitive tasks off your plate… it can be a game changer.
Whether you’re a content marketer, copywriter, SEO, or work in ad ops, AI isn’t something to shy away from. It’s a tool to embrace.
Here are some of the most valuable AI prompts to apply to your marketing:
🧠 Conducting customer research (via Copy AI)
“Act as a marketing expert. Create 3 buyer personas from transcripts of customer interactions pasted below. For each persona, include behaviors, challenges, and interests. Give every buyer persona a quirky name (for example Sales Samantha) that corresponds to the persona’s character traits.”
💭 Brainstorming ideas for content creation inspiration (via Jasper AI)
“Can you suggest 10 content ideas for [specific social media platform] related to [specific topic or industry] that can appeal to [target audience]? Also, can you provide a brief description of each idea and how to execute it?”
✍️ Conducting keyword research to guide written content (via Wordstream)
“Give me a list of informational, long-tail keywords that I can use to ideate blog posts for [product or company].”
📫 Creating the framework of an email campaign (via Jasper AI)
“Our [product or company] is launching soon, and we need to send an email campaign to our [target audience] to create buzz and anticipation. Can you help me write an engaging subject line that stands out in their inbox and a message that highlights our [unique selling point] and creates a sense of urgency? Our brand voice is [tone], and we want to convey [desired emotion] in the email.”
🔎 Optimizing landing page copy for search engines (via WP Beginner)
“I want you to pretend you are a copywriter specializing in writing landing page copy for better SEO rankings and higher conversions. I need you to write the landing page copy for [your product or company]. Start with an intriguing headline to captivate the target audience followed by a call to action button. Below that I want you to add three content sections with different headings each targeting a specific keyword for the product. I need you to end the landing page copy with a FAQ section answering at least 5 customer questions about the product.”
👀 Designing compelling ads (via Jasper AI)
What are some [specific psychological triggers/emotions] that can be incorporated in my [ad format] ad to increase [specific metric], such as [specific metric] or [specific metric]?”
✍️ Writing a first-draft blog post (via Hubspot)
“Write an 800-word blog post about [subject], targeted towards [target audience] and include the following [keywords] in the headline, subheading, and body paragraphs.”
📝 Creating outlines for blog posts and articles (via Madgicx)
“Develop an SEO-optimized content outline for a comprehensive blog post about [topic], titled [article title] that includes relevant headings and subheadings that incorporate target keywords and address key aspects of the subject matter.”
🗣 Analyzing customer feedback (via Copy AI)
“Analyze customer reviews from [company]’s page: [link]. In a table format, share the following information: the 3 most common customer pain points, 3 most frequently mentioned product features, and 3 most frequently used sets of phrases.”
🧩 Ideating Ad Copy for A/B Tests (via Search Engine Land)
“Create two Google Ads in text format (using multiple headlines and descriptions) for an A/B test for [product details]. Explain why the ads would make a good test.”
However, it’s important to remember that AI isn’t a miracle worker. There’s no magic prompt that will perfectly execute your vision. You’ll still need to iterate and add your own human touch.
As you’re engineering your prompts to find what works for you, remember:
- Be specific! The more information you provide, the more tailored your output will be. Specify tone, desired outcome, what information to include, target audience, etc.
- The quality of output relies on the quality of your input.
- Generate, iterate, repeat. Tweak your prompts to emphasize different components and incorporate new specifications to improve your responses.
HERstory ✨
Amy Zhou is an Associate Brand Manager at Warner Bros Discovery, where she brings life to the beloved LEGO brand. Her journey from door-to-door sales intern to successful brand manager is a testament to her dynamic approach and love for the marketing industry.
In our interview, Amy shared valuable lessons from her career, including:
🚪 Starting small and the value of early exposure to the industry
🧭 Navigating ‘what’s next?’ moments and the importance of seeking advice
🎢 Embracing risks and the power of adaptability in varied work environments
🎯 The role of a brand manager and the importance of multi-skilled learning
➡️ Check out our full conversation with Amy
Neha Kirpalani is QS’s Product Marketing Manager, with an illustrious career stretching from copywriting to product marketing. She has navigated the varied landscape of the marketing industry, gaining invaluable insights along the way.
In our interview, Neha shared lessons from her dynamic career journey and imparted key advice for those venturing into product marketing, including:
🔑 The importance of adaptability in a constantly changing field
📘 Translating complex concepts into engaging and digestible content
🚀 How to craft compelling campaigns that resonate with diverse audiences
💡 And the power of authentic audience connection in social media management
➡️ Dive into our chat with Neha
WHO’S HIRING 💸
🎧 Social Content & Growth Marketing Associate @ SiriusXM
👩 Marketing Specialist @ The Mom Project
📱 Growth Marketing Coordinator @ Esper
✈️ Marketing Specialist @ Cathay Pacific
🎓 Social Media Specialist @ Johns Hopkins University
Hiring? Share your opening!
ICYMI 🗞️
📸 Nikon’s not giving up on the real world: Nikon’s latest ad pushes back against hyperrealistic genAI art with breathtaking landscapes and cheeky prompts.
🎠 LinkedIn to remove carousels: Carousels, link stickers, and profile videos will be out by the end of June. RIP.
🏳️🌈 Lackluster LGBTQ+ representation: A new report by GLAAD and Kantar finds “LGBTQ+ people are nearly invisible in mainstream advertising.”
💊 Skip this ad: The “Made by Choice” campaign by 72andSunny and Wisp vows to give away free family planning medication to someone in need each time their Youtube ad is skipped.
WEEKLY RECS 👀
✏️ Personalized journal prompts to help you understand and navigate how you feel. Powered by AI.
😂 If the person who named walkie-talkies named everything
🎵 Why pop radio stations all sound the same
🌎 How climate change is re-shaping the way Gen Z works
