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Demystifying Media Planning: A Comprehensive Guide and Free Template

Black woman working on media planning at her desk calculating numbers

Whether you’re an aspiring media planner looking to break into the industry, a business owner trying to understand how to best invest in advertising, or a seasoned pro interested in refining your process, you’ve landed at the right place. We’re diving deep into the world of media planning – but don’t worry, we’ll take it […]

Understanding Media Planning

Young woman who works in media planning working at her desk while wearing head phones

Learning how to create your first media plan can be daunting. What should your budget split be? What devices should you target and why? Let’s look at how to create effective media plans that leverage various strategies to optimize campaign performance and, ultimately, help us achieve our marketing goals. First things first, what is media […]

Marketing Jobs: Your Passport to a Lucrative Career

african american woman in business casual outfit in office with marketing colleagues

In the ever-changing realm of business, marketing has remained a pivotal function, serving as the bridge between companies and their consumers. For those who are just stepping into this exciting industry, the journey can seem both intriguing and overwhelming. Don’t sweat it. This in-depth guide to careers in marketing will shed light on the broad […]

The A-Z’s of Digital Marketing: Your Essential Guide to Understanding the Fundamentals

young asian woman who works in digital marketing at computer

Digital marketing is one of the most dynamic and versatile careers of the 21st century. With the rise of technology and the increasing importance of digital marketing, businesses of all sizes are seeking capable marketers to help them navigate the digital landscape and connect with their target audience. In this guide, we’ll break down what […]

HERstory: Christine Warner

Christine W

Christine Warner is a digital marketer and team lead with agency, brand, and non-profit experience developing integrated campaigns and content platforms for brands such as Uber, Samsung, Victoria’s Secret, Walgreens, and Dignity Health. Now, she is the Senior Manager of Digital for the Archdiocese of Los Angeles, where she manages the content team and oversees the digital marketing […]

HERstory: Courtney Rogin

Courtney R

Courtney is the Marketing Campaign Manager at Poll Everywhere. Previously, she led content for SaaStr‘s worldwide events, including SaaStr Annual, and held management roles at Mattermark and Gofanbase. Taking after her father, who has been a senior marketing leader for over 30 years, marketing is in her blood and has quickly become her true career passion. Courtney resides in […]

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